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The Inner Workings of Brand Loyalty

Anyone who has ever had a heated argument on cars, cell phones, appliances, and most other products know that brand is always the point...
Weekend Excitement: It’s Small Business Saturday!

Image from http://blogs.ocmetro.com/november-24th-celebrate-small-business-saturday/ If you’re going to consider Black Friday as...
Positioning a Winning Brand

If you take three identical products and try to sell them to different customers, each of them has just as much chance as the others of att...
A Look Back to 2012 Branding Fails

Just as much as 2012 was a year for great success in business branding and rebranding, it was a year for many big failures as well. From co...
Tips to Successful 2013 Branding

Every new year brings with it the promise of new success, and for businesses big and small, success comes in many forms. Perhaps one situat...